As Fairtrade Fortnight kicks off this week London’s Green MEP, Jean Lambert joined George Alagiah, patron of the Fairtrade Foundation, at the launch and urged the capital to make every day Fair Trade day.
Speaking after the launch Jean, who has been Green MEP for London since 1999, said that positive changes could be made if all Londoners made simple changes to their shopping habits such as switching to Fair Trade coffee.
Jean commented; “Some of the worlds developing countries face falling prices and a continuing battle to get a fair price for their goods along with acceptable working conditions. They can not however do this on their own and need our support to increase demand for such goods.
“Through buying fair trade consumers can be sure that human rights and good working conditions have been observed allowing producers to gradually develop their own independence and communities.
“Consumers really do have the power to help tackle poverty in the third world simply by making informed decisions when choosing their shopping. Products carrying the Fair Trade mark are now readily available throughout London in independent shops and most supermarkets so we all have the opportunity to make every day a fair trade day – we should accept nothing else.”